HOOK (0–3 sec)
[Walking into a house, camera on you]
"This house was never listed. I found it in 6 days. Here's exactly how."

PROBLEM (3–8 sec)
[Cut to phone scrolling Zillow]
"Everyone's competing on the MLS. Same houses. Same bidding wars. Same overpriced garbage."

SOLUTION TEASE (8–15 sec)
[Back to house]
"Off-market deals still exist in every city. You just have to know where to look — and most investors skip the step that matters most."

THE 3 STEPS (15–45 sec)

Step 1 — Drive the zip code.
"I spend 2 hours driving target neighborhoods. I'm looking for: deferred maintenance, overgrown yards, multiple newspapers."

Step 2 — Skip trace the owner.
"I use PropStream or TLO to find a phone number. Takes 4 minutes per house. I target 10–15 per drive."

Step 3 — Send a direct offer letter.
"Not a voicemail. A physical letter. Handwritten envelope. My close rate on letters is 3× my close rate on cold calls."

CTA (45–55 sec)
[Direct to camera]
"I've closed 3 properties this way in 18 months. Full breakdown linked in bio. Follow for the next deal."